Research

Gain Insight Into Your Audience Needs

What's one of the biggest—and most fixable—reasons web sites and online applications fail? The audience doesn't understand how it works, or it just doesn't offer them something of value. How many times have you checked out a web application or site, only to get frustrated with it because it doesn't deliver on the promise?

To build a successful site, it helps to understand the needs and goals of your audience—but not in a vacuum. You have to couple that with business reality:

  • What is your vision of the problem you're solving?
  • What features will customers pay for, and which ones will they expect?
  • What are the technology restraints, both of your company and of the audience?
  • How will customers access it? Online? Mobile? Through some other device?
  • What are your competitors doing?

Gathering these requirements takes work but it won't grind your project to a halt. Ultimately, meeting the needs of your audience now will help outline the rollout of features down the road as well.

Learn More About Our User Research Services

What is the best way to map the features of your web site or interactive application to the needs of your target market?

Each project has unique demands that are dictated by audience, timing, budget, business environment and your internal development process. We don’t force you into a rigid user research model, but devise a plan that works best for your project.
  • Usability Testing

    Usability testing gives you feedback from members of the target audience as early in the development process as possible. This more formal research must be done in the design stage to validate design decisions before they get developed.

  • Competitive Evaluation

    Getting an idea of the competitive landscape—what features they offer, how is their product designed, what's free and what's not—provides a context for audience research. The results generally describe the landscape, but don't tell you how the target market feels about particular concepts or features.

  • Support Evaluation

    There is a tremendous amount of data collected in your interactions with users. A Support evaluation looks at existing information to find areas of improvement for your product, using the knowledge of your support staff and user communications.

  • Acceptance Testing

    Subjective elements of your product—like voice prompt clarity or graphics appeal—aren't always checked through unit, regression or other testing, which can leave a portion of your site or product untested. Chili helps evaluate with user testing or expert reviews.

  • Lifecycle Management

    What does the complete interaction experience between you and your audience look like? Understand every touchpoint to get a full measure of customer satisfaction, look for usability and usage issues, identify opportunities for new products or features, and gauge overall brand and product consistency.

  • Expert Review

    When time or budget are the biggest issues, its still helpful to get input from one or more usability experts to evaluate a prototype, website or product and provide comments on potential problems and issues. This can be critical for keeping a project on track.

  • Task Analysis

    How does the potential audience for your product currently complete the tasks you hope to solve? Supporting a logical workflow often is a key factor in the acceptance of a new idea, so it helps to understand how the audience would expect steps in a process to proceed.

  • Content Evaluation

    What terminology is used? Are instructions and messages clear to the audience? Reviewing content either through an expert review or user testing ensures it is readable, correct and clear, and goes a long way for making your product successful.

  • User Feedback and Field Trials

    Measure product success in a real usage environment with actual users during beta testing or a technical trial. Chili has expertise in recruiting users, collecting feedback, analyzing usage and performance data, and monitoring and assessing call center activity.

  • Globalization Audit

    A Globalization Audit uses a carefully-developed set of heuristics to catch problems that affect the ability to localize your content and design for other countries. The audit will point out issues around language, cultural differences, and formatting standards that affect the user experience.

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